Glen Grant

For Glen Grant Single Malt, we created a social-led content campaign repositioning the whisky as the modern choice for drinkers ready to move beyond the usual blends. We brought back The Major, the brand’s original founder as a dry-witted, contemporary character who happily chats Labradoodles and kale smoothies between sips of whisky. The campaign centred on a suite of short films and digital content built for social, all anchored by one simple, memorable line: “Made Smoooooooooooth.”