Queensland Reconstruction Authority

For Queensland Government’s If It’s Flooded, Forget It campaign, we flipped the classic car commercial on its head to expose the myth of vehicle safety in floodwaters. Using the polished style of an automotive ad, the spot revealed a confronting truth: a car can be swept away in just 15cm of water. The campaign combined concept development, creative direction, copywriting, and a rollout across video, radio, stills, and agile OOH. It delivered strong behavioural impact, lifting flood-risk awareness to 32% and teaching 67% of the audience something new, with 19.5 million impressions and nearly 500,000 video views.